Recent reports indicate that Meta, the social media giant, is gearing up to launch multiple artificial intelligence chatbots with distinct "personalities" by September this year. The move comes as Meta seeks to revive interest in its other products, which have experienced a decline in engagement.
The development of these chatbots has been ongoing, aiming to enhance user interactions by creating more human-like conversations. This strategy is reminiscent of Snapchat's "My AI," a social AI chatbot introduced earlier this year, but it failed to sustain interest and relevance.
Meta's new AI chatbots are expected to encompass a range of personalities, including one that emulates Abraham Lincoln's speech style and another that offers travel advice in a surfer's lingo. These chatbots are designed to provide search functionalities and offer recommendations, akin to the popular AI chatbot, ChatGPT.
The introduction of these AI chatbots could be a strategic move by Meta to maintain relevance and capture users' attention, especially in the wake of Threads, which experienced a substantial drop in its user base shortly after its early July launch. As September approaches, all eyes will be on how these unique chatbots fare in rejuvenating engagement on Meta's platform.
